Making the most of your database
The customers on your database are the ones who can make you the biggest profits. It's not always possible to make a profit on the recruitment offer you use, but even if your recruitment is profitable, the big money comes from the marketing you do once you have a name on your mailing list.
I can help you make the most of your mailing list. If you are just starting, I can help you design your database layout so that your future marketing needs will be built in from the start.
If you already have a database, I can apply my years of experience to segment your database and find the most profitable names to mail. I can help you set up or review your mailing strategies: how often should you mail names? Which names should you mail and which should you leave out? What should be your pricing policy?
I've used a number of different strategies over the years to maximise the profits from mailing lists, so I can give you proven winners that should deliver big profits.
I can also advise you on how to make additional profits from your list. Should you accept advertising from non-competitors in your shipments? How can you put your mailing list on the market for rental? Will renting out my names damage my own sales? I can help answer these questions.
Call me to find out how to make more profit from your database of names.
20 years of experience, available to you
www.martinphillips.co.uk