Forecasting and managing your business
Direct marketing is a number-driven business, and the most important numbers are the ones that show you whether your business is growing and profitable.
You need a way of managing your business that gives you the important numbers and show you whether things are going well or not. At the same time, you don't want to be flooded with so much data that your business gets into trouble without you seeing it. With my experience running businesses, I know the key numbers that matter.
You also want to make sure that your business model will deliver you the sales and profits you need. How much should you charge in order to make a profit? How much can you afford to pay to recruit a customer, and how long before you get a profitable payback? What should you allow for bad debt or returns? I can help you build a business model that will work for you.
Forecasting any business is tricky, but in direct marketing, it can be easier if you have a good marketing plan and know how your customers behave. I can use my experience to help you discover how your customers behave. We can build a marketing plan that will deliver profits and give you a good forecast of your business.
Call me for help in building your cost or business model.
20 years of experience, available to you
www.martinphillips.co.uk